Vivint partnered with Sprint to sell smart home systems in select Sprint locations. They needed a page that would promote a offer and drive traffic to their brick and mortar locations participating in the offer.
Users would experience this page from digital and print marketing. So we needed something that helped the user learn about what Vivint does while directing them to the location nearest them.
An animated conversation in the hero shows use cases while the CTAs allow the user to both search all participating Sprint locations by state or search for locations by zip code. The page then goes into use cases, products and a order step by step.
Creative Direction: Jon Lee
Illustrations: TJ Derrick
Copy: Logan Tanner
UX/UI: Ben Dougal
Created branding, products, and packaging for a modern memento mori themed brand.
Vivint Personalization Opt in and Sales Tool
I did UX discovery around a personalization experience Vivint had outsourced. two points identified were around who was directed to the personalization and the hand off between the experience and the user talking to a sales rep.
First, the personalization experience was randomly generated when users went to Vivint’s core site. Their needed to be a way for users to opt into the experience if they weren’t offered but wanted it. Second, after the user had answered personalization questions they were placed into one of four buckets and directed to call in. The sales reps that would then talk with the user didn’t have access to any of the answers from the personalization experience. This moment of truth for the user lead to frustration and lack of confidence in Vivint.
I created an opt in for Vivint’s core site that could be used across channels and designed a way for the sales team to see answers from the users when someone called in after completing the personalization experience.
Copy: Jared Magill
UX/UI: Ben Dougal
Ashley Thalman Photography
Ashley Thalman needed a rebrand that focused on simple, clean typography, something that wouldn't take the focus away from her photography or caring personality.
Discover is a magazine given to new sales reps. The goal was to create something that would introduce reps to the brands they would be selling as well as the overall company brand.
State Capitol Case, Natural History Museum of Utah
I was assigned to design an exhibit for a preexisting case at the Utah Sate Capitol Building, a grand and stately building. I was impressed with the use of gold embellishments in the building itself and wanted to incorporate that into my design. I also wanted to communicate layers of earth or strata and mixed these two influences with embellishments from the art deco period while staying on brand with the NHMU's standard.
A revival of Aetna Open, a face that originally appeared in Specimens of Chromatic Wood Type and Borders 1874 by Wm. H. Page & Co. Due to the high cost of chromatic wood type the 13 sorts in SCWT&B were the only characters in existence.
Blue glyphs on the full specimen poster represent sorts that were featured in SCWT&B. I created the others referencing those sorts as well as Aetna, the stockier brother to Aetna Open. Subtle corrections and modifications were made to the overall design.
To showcase this type revival I created an editorial booklet about the history of William H. Page and co as well as wood type in general. I also chose this editorial piece to showcase another historical revival I did under the direction of David Wolske; the Dougal Quarter Round.
St Haverchuck is based on Martin Starr's character from Freaks and Geeks.
Unleash Your Potential is a double sided poster showcasing a company's rebrand. Side one focuses on the new brandings use of strong images while side two breaks down brand color, fonts, logo usage, photography treatment and secondary patterns.
A selection of logos created for multiple brands.
Purpose and Play needed something strong, playful and feminine to engage their audience of likeminded women. I created custom type and color palette to reinforce their message of personal empowerment through workshops, lectures and retreats.
Remembrd needed a balance between cute and dark for their brand that raised funds to donate Cuddle Cots to local hospitals. I created a custom geometric black letter to combine the polar opposites of their brand.
Wolf Paths is an outdoor brand focused around two playful huskies. TI created something more illustrative that reflects the personality of their dogs.