Created branding, products, and packaging for a modern memento mori themed brand.
Discover is a magazine given to new sales reps. The goal was to create something that would introduce reps to the brands they would be selling as well as the overall company brand.
Ashley Thalman Photography
Ashley Thalman needed a rebrand that focused on simple, clean typography, something that wouldn't take the focus away from her photography or caring personality.
State Capitol Case, Natural History Museum of Utah
I was assigned to design an exhibit for a preexisting case at the Utah Sate Capitol Building, a grand and stately building. I was impressed with the use of gold embellishments in the building itself and wanted to incorporate that into my design. I also wanted to communicate layers of earth or strata and mixed these two influences with embellishments from the art deco period while staying on brand with the NHMU's standard.
A selection of logos created for multiple brands.
Purpose and Play needed something strong, playful and feminine to engage their audience of likeminded women. I created custom type and color palette to reinforce their message of personal empowerment through workshops, lectures and retreats.
Remembrd needed a balance between cute and dark for their brand that raised funds to donate Cuddle Cots to local hospitals. I created a custom geometric black letter to combine the polar opposites of their brand.
Wolf Paths is an outdoor brand focused around two playful huskies. TI created something more illustrative that reflects the personality of their dogs.
A revival of Aetna Open, a face that originally appeared in Specimens of Chromatic Wood Type and Borders 1874 by Wm. H. Page & Co. Due to the high cost of chromatic wood type the 13 sorts in SCWT&B were the only characters in existence.
Blue glyphs on the full specimen poster represent sorts that were featured in SCWT&B. I created the others referencing those sorts as well as Aetna, the stockier brother to Aetna Open. Subtle corrections and modifications were made to the overall design.
To showcase this type revival I created an editorial booklet about the history of William H. Page and co as well as wood type in general. I also chose this editorial piece to showcase another historical revival I did under the direction of David Wolske; the Dougal Quarter Round.
8 Ways to Earn—Magazine
8 Ways to Earn is part of a starter kit given to new sales reps. The goal was to take an extremely complex compensation plan and break it up into something that would be more digestible while pushing the company branding forward.
St Haverchuck is based on Martin Starr's character from Freaks and Geeks.
Unleash Your Potential is a double sided poster showcasing a company's rebrand. Side one focuses on the new brandings use of strong images while side two breaks down brand color, fonts, logo usage, photography treatment and secondary patterns.