Vivint small business page
Vivint's PPC team needed a way to target small business across the US. Not having targeted this audience before we had to create content and listen to existing small business reviews. I worked as the product designer with a digital marketing analyst, copywriter, and channel partners.
In the first three months after launch they had 2,692 visits, 345 Total Leads, 86 Total Sales. With a Landing Page Response Rate of 12.82% (average Non-Branded Campaign is 6.05%) and a Sales Rate of 24.92% (Average Non-Branded Campaign is 20%)